Blog
Notes, cases, and field reports from building the analytics layer for AI Search.
SEO & GEO terminology: a 2026 guide
2025 was a turning point. By mid-year, the trajectory of AI-powered search had become clear; by year-end, the first strategic…
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Update on the hosting and bots case
Important update on the story with the hosting provider that previously blocked AI bots from accessing websites. After almost two…
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UCP: Google’s new blow to SEO
Google is testing a new shopping format: UCP (Universal Commerce Protocol). Put very simply, it’s a purchasing scenario where about…
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How we start becoming customers through AI
My First Conversion A few months ago, I had a revealing experience – not as a co-founder of the GEO…
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When promoting a website in ChatGPT becomes impossible
There are several ways to block access to a website for AI bots. You can define specific directives in the…
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What’s happening to Google in SEO and how it affects business
In recent times many SEO specialists have been seeing the same picture: rankings in the top 10 stay stable, search…
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